The Aftermarket Performance Group (APG), a holding company of leading automotive performance aftermarket companies in the wholesale, retail, e-commerce and manufacturing segments, has named Mike Sinoway as the company’s CEO, effective immediately.

“I am honored and energized by the opportunity to assume the role of CEO at a company that has one of the strongest portfolios of trusted and quality brands serving passionate car, truck and Jeep enthusiasts around the world,” said Sinoway. “I have a deep respect for all the hard work that has taken place to build APG and I look forward to advancing the company into the next stage of growth.”

Sinoway is a recognized leader with an impressive track record of establishing brands and leading companies to achieve growth. He is passionate about serving the people he works with as well as his customers and key stakeholders. His experience is an ideal fit for APG’s strategic transformation of technology, data, and product innovation and design.

Prior to APG, Sinoway served as CEO at MaritzCX, a global provider of customer experience, data analytics and artificial intelligence that directly supports 19 out of 20 of the world’s largest automotive companies. Sinoway also has more than 30 years of experience in distribution, manufacturing, e-commerce and technology.

Due to the unprecedented times we are living in, Sinoway also will immediately focus on the health and safety of employees, vendors and the community while still serving the customers during COVID-19.