About Aftermarket Performance Group

Aftermarket Performance Group's sole mission is to create a vertically-integrated group of companies that's ready to take the entire aftermarket performance marketplace by storm. By combining robust wholesale distributing infrastructure with high-powered E-commerce sites and our own manufacturing, APG seeks to provide a high return on investment while producing excellent profits for each division in the group. Every division of APG has a huge range of autonomy that's backed by a central office team that handles purchasing, fulfillment, accounting, IT, human resources, and much more. APG's individual companies focus solely on providing the best service, products, and content for their market segments to help drive sales and capture market share. All of APG is staffed with real automotive enthusiasts that are experts of their individual crafts, which makes us an authority on all of the vehicle applications we support and products we sell and produce.

APG's CEO is Mike Sinoway, a veteran of executive management roles in the automotive space. Mike served as CEO of both Avatar Solutions and MaritzCX, but he also has extensive experience in manufacturing from his time at Honeywell's R&D department, where he worked on advanced turbine engine development. Mike took over the reins from Interim CEO Russ Spieler in April of 2020, and has led APG through the turmoil of COVID-19 and civil unrest while increasing revenue and profitability of APG's various divisions.

CEO of APG, Mike Sinoway